Philanthropy
The growing prominence of Sunkishala temple as a tourist destination stands as a testament to the noble vision and perseverance of Dr.Pailla Malla Reddy. Born into the respected, middle-class, agricultural family of Pailla Satti Reddy and Radhamma, Mr. Reddy's inspiring ascent into the top ranks of the US corporate world speaks to the brilliance and gumption of the man.
Dr. Reddy is not only distinguished in his success, but he stands out in his benevolence and concern for the underprivileged. Growing up in Sunkishala and attending the local government-run school, Dr. Reddy knows all about the trials and tribulations of the rural population.Due to its remoteness, Sunkishala did not have good educational institutions and students often had to travel far to continue their studies, which forced them to drop out. But with sheer determination, Dr. Reddy excelled academically, receiving a bachelor's degree from Osmania University and completing his masters and Ph.D. from Kanpur University.
After his education, Dr. Reddy worked in Nigeria before moving to the US, where he gave free rein to his entrepreneurial vision to set up three successful pharmaceutical companies of which he now serves as a Chairman. One of the strong undercurrents of his life has been his mission to give his succeeding generations in Sunkishala better opportunities than the ones he had while growing up.
Dr. Reddy believes that all human beings must be given a chance to realise their potential and live a decent life. This intent is what drives his efforts to develop his village and transform the livelihoods of its inhabitants.From being a village where most languished in poverty and disease, Sunkishala, thanks to Dr. Reddy's vision, is now taking giant strides in all-round, sustainable development and is on its way to becoming an worthy example for other villages to emulate.
Dr. Reddy's strategy for development of Sunkishala follows a three-pronged approach: investment in healthcare, education and care for the physically challenged, in addition to the management of Sunkishala temple.
Using his business acumen, Dr. Reddy ensures his philanthropic endeavours are effective and efficient thereby providing succour and support to people on the ground – rather than simply becoming charity activities. An indicative list of Dr. Reddy's philanthropy initiatives (not exhaustive) conducted under the aegis of the trust is below: